Business Meetings in Spain: Tips for Making the Right Impression

Spain has long been an influential player in the global business landscape, known for its dynamic industries, strategic geographic location, and rich cultural heritage. Whether you’re a seasoned executive or an entrepreneur entering the Spanish market for the first time, understanding local business etiquette and customs can make a significant difference in how you’re perceived—and ultimately, how successful your venture becomes.

1. Understand the Value of Personal Relationships

In Spain, building trust and personal relationships is crucial in business. Spaniards prefer to do business with people they know and trust, and this means that meetings are not only about the numbers and proposals but also about understanding who you are as a person. Take time to build rapport and don’t rush straight into business talk. A friendly tone and genuine interest in your counterparts can go a long way.

2. Respect Time… Within Reason

While punctuality is appreciated, Spanish business culture can be more flexible with time compared to other countries like Germany or the U.K. It’s still best to arrive on time or even a few minutes early, but don’t be surprised if your Spanish counterparts are a bit late. Always confirm meetings the day before, and remain patient—relationship building often trumps strict scheduling.

3. Dress to Impress

Appearance holds significant weight in Spain’s professional environment. Business attire is generally formal, especially in traditional sectors like finance, law, and government. Men typically wear dark suits and ties, while women should opt for elegant dresses or suits. A polished appearance demonstrates respect for the meeting and the people involved.

4. Know the Structure of a Meeting

Business meetings in Spain tend to follow a hierarchical structure. Decisions are often made at the top, so it’s essential to know who the key decision-makers are. Your presentation should be well-prepared and persuasive but not overly aggressive. Allow time for questions and be open to discussing ideas casually after the formal meeting ends—sometimes the most critical conversations happen over lunch or coffee.

5. Be Prepared for a Two-Hour Lunch

Lunch in Spain is a cultural institution, and business lunches can last two hours or more. Use this time wisely to deepen relationships and discuss projects informally. Avoid jumping straight into business; instead, engage in friendly conversation before easing into more professional topics. Wine or beer is often served, but moderation is key.

6. Language Matters

Although English is commonly used in international business settings, speaking even a few words of Spanish can leave a positive impression. Many Spanish professionals appreciate the effort and may open up more easily. For formal documents or presentations, it’s advisable to have a professional translation to avoid any misunderstandings and to demonstrate your commitment to clear and effective communication.

7. Understand Regional Differences

Spain is a diverse country with strong regional identities. Business practices can differ slightly depending on whether you’re in Madrid, Barcelona, Valencia, or Seville. Catalonia, for example, has a strong culture of autonomy, and acknowledging regional customs and even languages can show respect and cultural awareness.

8. Business Cards and Follow-Up

Exchanging business cards is customary and should be done with both hands or a respectful gesture. It’s courteous to have one side of the card printed in Spanish. After the meeting, always follow up with an email thanking them for their time and summarizing the key points discussed. A prompt and polite follow-up sets the tone for ongoing collaboration.

9. Don’t Underestimate Formalities

Politeness and formalities are appreciated in the Spanish business world. Use titles like “Señor” or “Señora” followed by the surname unless invited to use first names. A firm but not overpowering handshake is customary, and eye contact should be confident yet respectful. Taking the time to understand and apply these nuances will leave a lasting, positive impression.

Learning New Languages as an Expat: Strategies for Quick Success

For expats conducting business in Spain, learning Spanish—or even Catalan or Basque, depending on your region—can transform your experience. Here are some quick strategies:

• Immerse Yourself: Engage in local activities, watch Spanish-language media, and practice with native speakers.
• Use Language Apps: Tools like Duolingo, Babbel, or Rosetta Stone can help build vocabulary and grammar.
• Hire a Tutor: Personalized instruction accelerates learning and focuses on your unique business needs.
• Practice Daily: Consistency is key—aim for at least 15-30 minutes of practice each day.
• Be Patient: Fluency takes time, but even basic communication will significantly improve your relationships and opportunities.

Mastering the local language not only enhances your business efficiency but also deepens your integration into the culture—opening doors both personally and professionally.

Stay Connected for More Travel and Lifestyle Inspiration. For more insights into travel, culture, and lifestyle tips, follow me on Instagram @salvadorordorica. If you’re seeking professional translation and localization services to enhance your global ventures, visit The Spanish Group — your trusted partner in bridging cultures worldwide.