Top Tips for Successful Business Meetings in Spain
Conducting business in Spain can be both rewarding and nuanced. Whether you’re meeting with partners in Madrid, negotiating in Barcelona, or discussing logistics in Valencia, understanding local business culture is essential to achieving successful outcomes. Spain’s business environment combines traditional values with modern innovation, and being mindful of these dynamics will greatly enhance your chances of success.
1. Prioritize Personal Relationships
In Spain, business is built on trust and personal relationships. Spaniards prefer to do business with individuals they know and trust, so investing time in building rapport is key. Don’t be surprised if the first few meetings focus more on getting to know each other than actual business matters. Take this opportunity to establish credibility and sincerity.
Engage in small talk about culture, food, or football (soccer), and be genuine in your interest. Avoid diving straight into negotiations or numbers — it may be seen as impersonal or even rude.
2. Understand the Hierarchical Structure
Spanish businesses often follow a hierarchical structure. Decisions typically come from the top, and it is essential to identify the key decision-makers early in the process. Address senior figures with respect, using formal titles such as “Señor,” “Señora,” or “Don/Doña” followed by their last name.
Even though Spanish companies are modernizing and some may appear casual, it’s safer to default to a formal tone until you’re invited to adopt a more relaxed approach.
3. Be Punctual — But Be Patient
Punctuality is appreciated, but flexibility is expected. Arrive on time for meetings, as it shows professionalism and respect. However, don’t be surprised if your Spanish counterparts are running a few minutes behind. Meetings may also extend beyond their scheduled time, and discussions can be less structured than in Anglo-Saxon cultures.
Being patient and showing adaptability demonstrates your willingness to work within local customs and earns you respect.
4. Dress the Part
Spaniards take pride in appearance and dressing well is a sign of respect and professionalism. Business attire is generally formal — suits for men and elegant attire for women. Choose quality over flashiness, and ensure that your appearance aligns with the image of someone trustworthy and competent.
5. Use Clear and Respectful Communication
Spanish professionals appreciate clarity, but also value eloquence. Your communication should be respectful and diplomatic. Avoid high-pressure tactics or overly aggressive negotiation styles — they can be counterproductive.
Also, be aware that Spaniards tend to communicate in a more expressive and emotional style than some other cultures. Don’t misinterpret passionate conversation as conflict — it’s often a sign of genuine interest.
6. Plan for Meals and Socializing
Many important business discussions happen over long lunches or dinners. Meal times are an integral part of Spanish culture and can be used to further relationships. Expect lunch to start around 2:00 PM and last for up to two hours. Dinner may start as late as 9:00 PM or 10:00 PM.
These meals are not just about food — they are opportunities to build trust and openness. Be courteous, avoid discussing money or contracts at the table unless your host initiates it, and enjoy the cultural experience.
7. Follow Up Professionally
After your meeting, be sure to send a follow-up email thanking your counterparts for their time and summarizing key discussion points. This helps to confirm your interest, reinforce the relationship, and provide a record of the meeting.
Maintaining communication after the meeting is crucial. It shows you are dependable and committed to the collaboration.
8. Be Aware of Regional Differences
Spain is a diverse country with significant cultural and linguistic differences across regions. Doing business in Catalonia (Barcelona), the Basque Country, or Andalusia may involve distinct practices, etiquette, or even languages. Take the time to understand local customs and, if possible, use local greetings or show appreciation for regional identity.
9. Learn the Language Basics
While many Spanish professionals speak English, especially in international business settings, speaking even a few words in Spanish shows respect and effort. Basic phrases like “Gracias” (Thank you), “Mucho gusto” (Nice to meet you), and “Por favor” (Please) go a long way. If you’re conducting recurring business, consider hiring a professional interpreter or investing in a translator for official documents.
This is where services like The Spanish Group can be invaluable, offering certified translation and localization tailored to your business needs.
10. Respect the Siesta Culture and Holidays
Though the traditional siesta is becoming less common in big cities, many smaller businesses still take long midday breaks, especially in southern regions. Schedule meetings in the morning or early evening for the best attendance and attention. Also, be aware of Spain’s many holidays and “puentes” (long weekends), which may affect availability.
Conclusion: Learning New Languages as an Expat — Strategies for Quick Success
If you’re relocating to Spain or working there long-term, learning the language is a strategic advantage. Immersion is key — surround yourself with Spanish through media, daily interactions, and language apps. Hiring a tutor, joining a conversation group, or enrolling in formal classes can accelerate your learning. Practice daily, be patient with yourself, and focus on communication, not perfection.
More importantly, learning the language shows your commitment to integrating into the culture — something Spanish colleagues and clients will deeply appreciate.
Stay Connected for More Travel and Lifestyle Inspiration. For more insights into travel, culture, and lifestyle tips, follow me on Instagram @salvadorordorica. If you’re seeking professional translation and localization services to enhance your global ventures, visit The Spanish Group — your trusted partner in bridging cultures worldwide.